There’s an appealing quirkiness about Amrys, which offers a confidently unusual alternative to more conventional designs. Its charm lies in its tapering tips, flexing stems, and unexpected notches, which combine to suggest something of the chiseller’s tool at work.
As a modulated serif, its letter shapes live between serif and sans serif, lending the design a sense of pleasing irregularity – something that’s really highlighted at larger sizes. However this is also a typeface that works for text, injecting rhythm and texture into reading.
“It’s distinctive, idiosyncratic, and weird,” says its designer, Ben Jones. He started designing Amrys while studying an MA at Reading University, creating it in response to a brief for a magazine typeface.
Amrys features an extensive and impressive character set. In addition to Latin, Amrys covers several scripts including Cyrillic, Greek, Arabic and Armenian. The family consists of 8 weights, from Light to Black, with matching italics.
Amrys (originally named Emrys) won two Granshan 2011 awards, 1st in the Greek category and 3rd in the Armenian category.